Cracking the Gen Z Code

Title: Cracking the Gen Z Code

Description:

In today's foodservice industry, reaching and engaging Gen Z consumers is paramount. Join this session to better understand Gen Z and their preferences, from food trends to sustainability to DEI work and tech integration. Discover how to successfully connect and build brand loyalty with Gen Z customers through authentic messaging that and aligns with their values, and explore real-life examples of innovative marketing tactics that have resonated with this powerful consumer group.

This session is open to Expo + Education registrants. Please visit www.nationalrestaurantshow.com/education to learn more and register. If you’re already registered for an Expo badge, you can upgrade your badge online, or onsite at any registration desk. See your registration confirmation email for more details or contact the registration support team at restaurant@maritz.com or +1 (864) 699-6435.

 

Learning Objectives:

• Gain comprehensive understanding of Gen Z preferences in the restaurant industry, covering food choices, sustainability, and technology expectations, enabling tailored offerings and menu development.
• Learn effective digital engagement strategies, including social media, online reviews, and influencer collaborations, to connect with Gen Z consumers and enhance online presence.
• Explore the importance of authenticity, diversity, and sustainability in Gen Z decision-making and learn how to align restaurant branding with these values for stronger emotional connections and brand loyalty.

Type: Expo + Education