How to Build a Stronger Franchisor / Franchisee Relationship

Title: How to Build a Stronger Franchisor / Franchisee Relationship

Description:

Every franchisor wants to manage the relationship their franchisees a certain way, and franchisees often have their own idea of how the relationship should work. These opposing viewpoints can be a huge challenge in any franchisor / franchisee relationship, and simply put, can hurt the bottom line. Whether you’re an experienced franchisor/ee, someone that operates multiple franchises, or a new franchisor/ee, this session will offer eye-opening ideas on how to best manage the franchise relationship. Explore how to clearly set expectations on both sides, educate each other on operational processes, identify and embrace shared objectives, and collaborate more effectively. Discover proven tactics and best practices from franchisors and franchisees of various sizes, and walk away with the framework for creating a more constructive and productive franchise relationship that will help strengthen and grow your business.

This session is open to Expo + Education registrants. Please visit www.nationalrestaurantshow.com/education to learn more and register. If you’re already registered for an Expo badge, you can upgrade your badge online, or onsite at any registration desk. See your registration confirmation email for more details or contact the registration support team at restaurant@maritz.com or +1 (864) 699-6435.

 

Learning Objectives:

• Learn how to clearly communicate objectives and expectations on both sides of the franchisor/franchisee relationship.
• Identify ways to best collaborate in order to meet common goals.
• Explore how franchisors/ees with varying levels of experience and varying sizes may approach the relationship in different ways, and how to best manage these different perspectives.

Type: Expo + Education