The Unstoppable Hispanic Restaurant Boom in the U.S.: The “Secret Salsa” for a Successful Marketing Strategy

Title: The Unstoppable Hispanic Restaurant Boom in the U.S.: The “Secret Salsa” for a Successful Marketing Strategy

Description:

Hispanic food in the U.S. has become so much more than tacos or empanadas. With the Hispanic/Latino population in the U.S. reaching 62+ million, and diners across the country craving more and more Hispanic cuisine, the playing field for Hispanic restaurants – and their competitors – has changed. Learn how the Hispanic restaurant boom is transforming business & marketing strategies for the industry, and how operators of all types can learn from these trends. Discover the keys to success for Hispanic restaurants, including harnessing digital platforms, leveraging social media, and delivering authentic cultural experiences. Explore effective ways to personalize your marketing, build a strong community presence, and connect with diverse customer audiences. Walk away with practical steps for enhancing your restaurant's marketing approach in a changing landscape – whether you’re the owner of a Hispanic restaurant or seeking inspiration from this growing segment.

This session will be presented in Spanish. For those who do not speak Spanish, we encourage you to use a voice translation app such as Google Translate. 

This session is open to Expo + Education registrants. Please visit www.nationalrestaurantshow.com/education to learn more and register. If you’re already registered for an Expo badge, you can upgrade your badge online, or onsite at any registration desk. See your registration confirmation email for more details or contact the registration support team at restaurant@maritz.com or +1 (864) 699-6435.

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El Impactante Boom de los Restaurantes Hispánicos en Estados Unidos: La Salsa Secreta para una Estrategia de Marketing Exitosa

La gastronomía hispana en Estados Unidos, se ha convertido en mucho más que tacos o empanadas. Con la población hispana/latina en los Estados Unidos alcanzando los 62+ millones, y los comensales de todo el país ansiosos por disfrutar cada vez más de la cocina hispana, el escenario para los restaurantes hispanos – y sus competidores – ha cambiado. Aprende como el auge de los restaurantes hispanos está transformando las estrategias comerciales y de marketing para la industria, y cómo los operadores de todo tipo pueden aprender de estas tendencias. Descubre las claves para  alcanzar el éxito en plataformas digitales, el uso de las redes sociales y la entrega de experiencias culturales auténticas. Explora formas efectivas de personalizar tu marketing, construir una presencia sólida en la comunidad y conectar con diversos segmentos de clientes. Lánzate con pasos prácticos para mejorar el enfoque de marketing de tu restaurante en un panorama cambiante – ya seas propietario de un restaurante hispano o busques inspiración en este segmento en crecimiento.

Esta sesión será presentada en español.

Learning Objectives:

• Learn important data about the success and growth of Hispanic and Latin restaurants in the U.S. and how it has become increasingly popular across languages, cultures, and backgrounds.
• Hear about marketing strategies that have helped Hispanic restaurants grow and build brand loyalty, and how you can implement these strategies into your own business.
• Explore how to preserve a Hispanic or Latino brand identity and communicate to your target audience through diverse linguistic markets and the cultural context of your restaurant.

Type: Expo + Education