Predictable and Profitable Marketing

Title: Predictable and Profitable Marketing

Description:

Do you know how profitable your marketing is? Can you name your highest ROI channels? Do you know which campaigns are driving traffic? Let an expert walk you through the core aspects of restaurant marketing that can be tracked, predicted, and made profitable, including social media and influencers, listing management and SEO, and loyalty programs. Create a marketing engine that's predictable and trackable, and that allows the marketing department to prove their contributions to the bottom line, once and for all.

This session is open to Expo + Education registrants. Please visit www.nationalrestaurantshow.com/education to learn more and register. If you’re already registered for an Expo badge, you can upgrade your badge online, or onsite at any registration desk. See your registration confirmation email for more details or contact the registration support team at restaurant@maritz.com or +1 (864) 699-6435.

 

Learning Objectives:

• Learn the importance of marketing P&L and KPIs, and how to track and manage them effectively.
• Explore how to build campaigns with clear objectives and pass/fail conditions to provide clarity on what works and what doesn't work in the strategy.
• Gain tools that can boost marketing-driven profits.

Type: Expo + Education