Description

Learning Objectives:

  • Design content strategies that turn social engagement into measurable in-store traffic and sales.
  • Identify and apply influencer and partnership opportunities that authentically expand brand reach.
  • Leverage platform analytics to optimize marketing decisions and maximize ROI.
Type

Expo + Education

Key Topics

Key Topics

  • Customer data & insights
  • Marketing strategy
  • Social media

Audience

  • Affiliated
  • Bar/Tavern/Pub/Brewery
  • Beverage Management
  • Chef/Culinary
  • Commercial Restaurant / Foodservice
  • FOH Staff
  • Franchisor/Franchisee
  • Marketing/Sales