Project Beverage 2022: The Art of Pairings

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Event Information

Title: Project Beverage 2022: The Art of Pairings


Looking for a simple and effective way to boost sales and wow your customers? Look no further than the often overlooked art of food and beverage pairings. Whether you're interested in creating a full-fledged pairing program or in search of simple tips to help your staff upsell through pairing suggestions, we can guide you in the right direction. Explore how to create thoughtful on-trend pairings that will impress your guests, differentiate yourself from competitors, and help increase sales.

Want to learn more about pairings and today's hottest beverage trends? Join us for the rest of Project Beverage, an exciting new Show experience that explores the latest in the ever-evolving world of adult beverage. Throughout March on social media, the Show community voted for their favorite cocktails and beverage trends during our month-long cocktail tournament. And now, you get to sample the tournament's top drinks at Industry Night Out! Join us to taste the winning cocktails alongside artfully selected food pairings, watch master mixologists shake up the winning beverages, and place your vote onsite to crown the Project Beverage champion.

Type: Session



Industry Segment

  • Bar/Tavern/Pub/Brewery
  • Lodging
  • Restaurant/Foodservice
  • Young Professionals

Job Function

  • Bartender
  • Beverage Management
  • Chef/Culinary
  • Corporate/Executive Management
  • FOH Managment
  • Franchisor/Franchisee
  • Marketing/Sales
  • Mixologist
  • Operations/Int'l Operations
  • Server

Continuing Education Units

  • American Culinary Federation (ACF) – 0.75 Units
  • Foodservice Consultants Society International (FCSI) – 0.75 Units