Description

Learning Objectives:

  • Identify new profit channels using beverage innovation, menu strategy, cross-daypart offerings, and experiential programming adaptable to restaurants, bars, cafés, and hybrid concepts.
  • Implement operational and training strategies that maximize efficiency, maintain consistency, and support a scalable food and beverage program.
  • Design community-focused events and in-store experiences that strengthen guest loyalty, increase frequency, and create long-term brand advocacy.
Type

On-Floor Session

Handouts and Resources

Key Topics

Key Topics

  • Adult beverage
  • Beverage sales
  • Business expansion
  • Customer experiences
  • Marketing strategy
  • Sales strategy

Audience

  • Affiliated
  • Bar/Tavern/Pub/Brewery
  • Bartender / Mixologist
  • Beverage Management
  • Chef/Culinary
  • Commercial Restaurant / Foodservice
  • Corporate/Executive Management
  • FOH Staff
  • Marketing/Sales
  • Operations