Executing LTOs: How to Successfully Bring a Guest-Focused Product to Market Through Your Team Members

Event Location

Location: Room S404 - South Building - 4th Floor


Details

Title: Executing LTOs: How to Successfully Bring a Guest-Focused Product to Market Through Your Team Members

Description:

This session is only open to Expo + Education registrants. You can upgrade your badge online, or onsite at any registration desk: Lakeside Level 2 Lobby, South Building S102, or South Building Level 4 satellite registration desk.

If you’re already registered, you must link your badge ID to your Show To Go Planner in order to save sessions and access digital handouts. In the mobile app, go to Planner > click your initials > Edit Profile > select My Show Planner > Association Badge.

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From LTOs to menu rollouts, the restaurant industry is always innovating around the next big culinary and beverage idea. So much time is spent on developing the menu items and marketing plans behind the scenes but so much of the success relies on the team members on the restaurant both selling and executing the items after the menu launch. In this fast-paced industry, how do you effectively bring a product from a marketing and culinary concept to something your team is excited to execute? Learn tactics to operationalize and train culinary concepts to prepare team members to execute LTOs and hear strategies to engage the hearts and minds of team members to execute a successful launch.

Learning Objectives:
  • Learn ways to translate marketing concepts into operations concepts to prepare team members to execute.
  • Discover strategies to engage the hearts and minds of team members to execute a successful LTO launch.
  • Find tools to create simple, relevant and effective training to ensure quality execution.

Type: Expo + Education


Speakers


Handouts and Resources

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Handouts and Resources

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This session is only open to Expo + Education badge holders. Please visit www.nationalrestaurantshow.com/education to learn more and register. If you're already registered you can upgrade your badge online, or onsite at any registration desk. See your registration confirmation email for more details or contact the registration support team at restaurant@maritz.com or +1 (864) 699-6435.

Handouts and Resources

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Videos

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Handouts and Resources

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Tracks


Industry Segment

  • Affiliated
  • Bar/Tavern/Pub/Brewery
  • Lodging
  • Restaurant/Foodservice
  • Retail Foodservice

Job Function

  • Corporate/Executive Management
  • Franchisor/Franchisee
  • Marketing/Sales
  • Training/HR

Continuing Education Units

  • American Culinary Federation (ACF) – 0.75 Units
  • Foodservice Consultants Society International (FCSI) – 0.75 Units

  • Notes

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