Description

Learning Objectives:

  • Analyze menu performance using a systematic framework (Growth Share Matrix) to correctly identify Stars, Plowhorses, Puzzles, and Dogs for strategic action.
  • Apply layout and psychological pricing tactics (anchoring, decoys, value cues) to intentionally raise check average while defending perceived guest value.
  • Implement a measurable 30- to 60-day tracking process to assess the financial impact of menu changes and fine-tune item performance for durable profit gains.
Type

Expo + Education

Audience

  • Affiliated
  • Bar/Tavern/Pub/Brewery
  • Bartender / Mixologist
  • Beverage Management
  • Chef/Culinary
  • Commercial Restaurant / Foodservice
  • Corporate/Executive Management
  • Franchisor/Franchisee
  • Marketing/Sales
  • Operations