Cracking the Gen Z Code

Event Time

Saturday, May 18 11:00 AM - 11:45 AM

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Event Location

Location: Expo + Education Meeting Rooms


Title: Cracking the Gen Z Code


In today's foodservice industry, reaching and engaging Gen Z consumers is paramount. Join this session to better understand Gen Z and their preferences, from food trends to sustainability to DEI work and tech integration. Discover how to successfully connect and build brand loyalty with Gen Z customers through authentic messaging that and aligns with their values, and explore real-life examples of innovative marketing tactics that have resonated with this powerful consumer group.

Learning Objectives:
  • Gain comprehensive understanding of Gen Z preferences in the restaurant industry, covering food choices, sustainability, and technology expectations, enabling tailored offerings and menu development.
  • Learn effective digital engagement strategies, including social media, online reviews, and influencer collaborations, to connect with Gen Z consumers and enhance online presence.
  • Explore the importance of authenticity, diversity, and sustainability in Gen Z decision-making and learn how to align restaurant branding with these values for stronger emotional connections and brand loyalty.

Type: Expo + Education



Industry Segment

  • Affiliated
  • Bar/Tavern/Pub/Brewery
  • Restaurant/Foodservice
  • Retail Foodservice
  • Young Professionals

Job Function

  • Chef/Culinary
  • Corporate/Executive Management
  • Marketing/Sales
  • MIS/IT


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