Cracking the Gen Z Code
In today's foodservice industry, reaching and engaging Gen Z consumers is paramount. Join this session to better understand Gen Z and their preferences, from food trends to sustainability to DEI work and tech integration. Discover how to successfully connect and build brand loyalty with Gen Z customers through authentic messaging that and aligns with their values, and explore real-life examples of innovative marketing tactics that have resonated with this powerful consumer group.
- Gain comprehensive understanding of Gen Z preferences in the restaurant industry, covering food choices, sustainability, and technology expectations, enabling tailored offerings and menu development.
- Learn effective digital engagement strategies, including social media, online reviews, and influencer collaborations, to connect with Gen Z consumers and enhance online presence.
- Explore the importance of authenticity, diversity, and sustainability in Gen Z decision-making and learn how to align restaurant branding with these values for stronger emotional connections and brand loyalty.
Expo + Education