Zero Proof, Zero Judgment: Bold Flavor, Big Impact

Info Alert

Create or Log in to My Show Planner to see Videos and Resources.

Info Alert

You do not have access to Session Resources.




Log in to your planner to join the zoom meeting!




Info Alert

This Session Has Not Started Yet

Be sure to come back after the session starts to have access to session resources.


Title: Zero Proof, Zero Judgment: Bold Flavor, Big Impact


“Zero Proof” is beyond a trend – it is an invitation to an expanding class of hospitality. Broaden your vision of what an inviting beverage program can entail, and understand the power of zero proof beverage offerings to widen your audience, bring in more guests, and boost sales. With an inclusive and creative approach, the Zero Proof movement is engaging, exciting, and empowering for all.

Learning Objectives:
  • Explore how you can utilize your menu as a way to expand your scope of customer inclusion and hospitality.
  • Understand the power of zero proof offerings to widen your audience and bring in more guests and business.
  • Learn how to utilize your own creativity to curate zero-proof drinks and menus that are high quality and expertly crafted.

Type: Beverage Demo



Industry Segment

  • Bar/Tavern/Pub/Brewery
  • Restaurant/Foodservice
  • Young Professionals

Job Function

  • Bartender
  • Beverage Management
  • Corporate/Executive Management
  • FOH Managment
  • Mixologist
  • Nutrition/Dietetics


Create or Log in to My Show Planner to add notes.