Description

Learning Objectives:

  • Emotional Branding: Understand how to create emotional connections that build loyalty, advocacy, and trust with your target audience.
  • Impact of PR on Brand Perception: Learn how strategic PR efforts enhance the brand narrative, shaping customer perceptions and reinforcing trust in the quality of products and services.
  • Quality as a Brand Pillar: Explore how maintaining high product and service quality contributes to brand equity, customer satisfaction, and sustained growth.
Type

Expo + Education

Speakers

Dr. Rachel J.C. Fu

Dr. Rachel J.C. Fu

Chair, Director, and Professor at Eric Friedheim Tourism Institute | Dept of Tourism, Hospitality and Event Management, University of Florida

Bob Schalow

Bob Schalow

Senior Vice President at Diversified Restaurant Group

Sponsors

Key Topics

Key Topics

  • Customer data & insights
  • Customer experiences
  • Finance

Audience

  • Accounting / Finance
  • Affiliated
  • Bar/Tavern/Pub/Brewery
  • Commercial Restaurant / Foodservice
  • Corporate/Executive Management
  • Marketing/Sales
  • Operations
  • Retail Foodservice