From Launch to Growth Mode: Building a Beloved Brand

Title: From Launch to Growth Mode: Building a Beloved Brand

Description:

Dive into the entrepreneurial journey of businesses from their initial launch to strategic scaling. By examining how companies of varying size scale their efforts, this panel aims to equip restaurateurs with the confidence to strategically enter markets based on customer need and brand capabilities.  Discussions will revolve around building a brand that people love, exercising a community-first mindset, developing a solid growth strategy, identifying marketing opportunities for expansion, particularly with franchisees, and achieving operational excellence to keep customers returning.

This session is open to Expo + Education registrants. Please visit www.nationalrestaurantshow.com/education to learn more and register. If you’re already registered for an Expo badge, you can upgrade your badge online, or onsite at any registration desk. See your registration confirmation email for more details or contact the registration support team at restaurant@maritz.com or +1 (864) 699-6435.

 

Learning Objectives:

• Learn how to scale your restaurant’s footprint based on the intersection of customer need and current brand capabilities.
• Understand the impact of strategic community partnerships based on shared goals and mutually beneficial capabilities.
• Unpack the complexities of growing a business including timeline and appointing key decision makers.

Type: Expo + Education