Delicious and Nutritious: Innovation with BioActive Cocktails


Title: Delicious and Nutritious: Innovation with BioActive Cocktails


Stay ahead of the curve and explore significant business growth opportunities with bioactive cocktails that satisfy consumer demand for health, nutrition, and clean sourcing, without sacrificing taste. According to the PEW research center, the percentage of adults between the ages of 18-34 who say they consume alcoholic beverages dropped from 72% (2001-2003) to 62% (2021-2023) over a 20-year period. However, data also suggests there is growing interest in cocktails with clean, nutritious, and healthy ingredients. Operators that address this interest have potential to regain lost sales and convert customers who stand on the sidelines. IWSR forecasts compounded 18–34-year-old category growth of 7% through 2026, so opportunities for improved sales exist – with the right strategy. Join our experts as they share data about changing preferences in this critical population and practical strategies to serve and upsell through innovation, and demonstrate three cocktails that pave the way for customer retention during a time of change.

Type: Beverage Demo


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Industry Segment

  • Affiliated
  • Bar/Tavern/Pub/Brewery
  • Restaurant/Foodservice
  • Retail Foodservice
  • Young Professionals

Job Function

  • Bartender
  • Beverage Management
  • Corporate/Executive Management
  • Franchisor/Franchisee
  • Marketing/Sales
  • Mixologist
  • Nutrition/Dietetics

Continuing Education Units

  • American Culinary Federation (ACF) – 0.5 Units
  • Foodservice Consultants Society International (FCSI) – 0.5 Units

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