Description

Learning Objectives:

  • Discover how to align your restaurant’s concept with customer expectations, demographic insights, and unique selling points.
  • Gain insight into potential customer, staffing, and operational hurdles and set up a contingency plan to manage these effectively while maintaining concept integrity.
  • Understand key components of a marketing plan and learn how to avoid common pitfalls when promoting a new restaurant.
Type

Expo + Education

Speakers

Sara Nickel Bray

Sara Nickel Bray

Vice President, Workforce and Business Development at RestaurantOwner.com

Dan Sidner

Dan Sidner

Owner at Black Shoe Hospitality, Maxie's, Blue's Egg & Bakery, Story Hill BKC Restaurant

Sponsors

Handouts and Resources

Key Topics

Key Topics

  • Restaurant startup

Audience

  • Accounting / Finance
  • Affiliated
  • Bar/Tavern/Pub/Brewery
  • Beverage Management
  • Chef/Culinary
  • Commercial Restaurant / Foodservice
  • Corporate/Executive Management
  • Marketing/Sales
  • Operations