Cashing in on the Aperitivo Hour


Title: Cashing in on the Aperitivo Hour


The Aperitivo “Hour” is a way of life in Italy, and consumers are increasingly embracing this classic tradition around the world - to the delight of operators leveraging this lucrative daypart. The Aperitivo Hour signals the end of the workday, a time when friends gather for an hour or so and share a low-ABV aperitivo, some small bites, and good conversation before heading out (or home) for the evening. It can also be a significant profit boost to your beverage program! Join star mixologist Tony Abou-Ganim as he demonstrates Venice’s top Aperitivo, the Aperol Spritz, and shares the journey that gave us his favorite Aperitivo, the Negroni. So slice some prosciutto, make some bruschetta, invite some friends (and customers!), and make your establishment a destination for a great Aperitivo Hour!

Type: Beverage Demo


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Industry Segment

  • Affiliated
  • Bar/Tavern/Pub/Brewery
  • Restaurant/Foodservice
  • Young Professionals

Job Function

  • Bartender
  • Beverage Management
  • Chef/Culinary
  • Corporate/Executive Management
  • Marketing/Sales
  • Mixologist

Continuing Education Units

  • American Culinary Federation (ACF) – 0.5 Units
  • Foodservice Consultants Society International (FCSI) – 0.5 Units

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