Guests Follow the Fun: Themed Cocktails, Experiential Activations and Pop-Ups
Today’s consumers crave new experiences that will surprise and delight them, and they’re willing to spend more money and go out of their way to access these experiences. From simple, themed menus to completely immersive environments that transport guests to a whole new world, bar and restaurant owners are successfully tapping into new customer bases and boosting sales with experiential offerings. Watch talented mixologists shake up their favorite themed cocktails from popular pop-up experiences, and taste test the drinks yourself as you hear from operators who create wildly successful experiential activations that garner national media attention. Learn what you’ll need to get started, and find tips and best practices to keep in mind if you’re considering pop-ups or experiential elements for your own operation.