Jake Barden

As Senior Vice President of Franchise Development for Dine Brands Global – one of the largest full-service restaurant companies in the world and parent company of Applebee's Neighborhood Grill + Bar®, IHOP®, and Fuzzy’s Taco Shop® – Jake Barden leads the charge in expanding the company’s franchise footprint. In addition to overseeing franchise sales and development strategies, Jake focuses on fostering relationships with franchisees to drive growth and innovation across each brand’s portfolio.

Before stepping into his current role at Dine Brands Global, Jake served as Vice President of Development at IHOP, where he was instrumental in driving the brand’s expansion efforts. His extensive experience in franchise development is further highlighted by his tenure at Restaurant Brands International as an Area Franchise Lead and Franchise Business Partner, and at InterContinental Hotels & Resorts as Director of Franchise Development for the Northeast U.S.

Jake’s career in the hospitality industry spans over two decades, with significant roles at Starwood Hotels & Resorts Worldwide, now Marriott International, where he worked in franchise development and owner services, and at Hilton Grand Vacations, where he honed his skills in financial planning and analysis.

Jake holds a Bachelor of Arts in Accounting from Saint Leo University, and his expertise in relationship management, finance, budgeting, and forecasting has been a cornerstone of his professional journey. He resides in New York City, NY and enjoys traveling and fishing in his free time.