Kenneth Scharlatt

Kenneth Scharlatt fixes the places where restaurants lose the sale. Founder and Executive Director of Savage Orchid Hospitality, he’s an operator-turned-strategist who helps brands use AI and first-party data to send the right message at the right moment. Think trigger-based campaigns tied to time of day, weather, events, inventory, and guest recency. Think offers that protect margin. Think guests who come back because the message felt timely and human.

He’s led F&B turnarounds and tech rollouts for luxury hotels, lifestyle boutiques, Graduate Hotels during the Hilton transition, PGA National Resort outlets, rooftops in Nashville, and a private members lounge. Kenneth speaks Ops, Marketing, and Tech in the same sentence—then puts it into a one-page plan with owners, KPIs, and a 30-day test.

On stage, he’s part coach, part showrunner. Live teardowns. Simple playbooks. Tools you’ll use next week.

Core belief: your restaurant is a media company with a kitchen. Own your data. Aim your messages. Win the order—and the re-order.