Dr. Rachel J.C. Fu

Dr. Rachel J.C. Fu has many years of experience in the hospitality business. Rachel is the Chair and Professor of the Department of Tourism, Hospitality, and Event Management (THEM) at the University of Florida (UF), where she is also the Director of the Eric Friedheim Tourism Institute (EFTI) in the College of Health and Human Performance. Rachel is an affiliate Professor in the Department of Information Systems and Operations Management (ISOM) at the Warrington College of Business. Rachel has taught branding and strategic marketing for hospitality for over two decades.  She also spearheaded the creation of AI/Data Science tracks in THEM undergraduate and graduate certificate programs at UF. She is the author of the first AI textbook in Hospitality Businesses. Rachel has provided leadership in academic and professional organizations. Rachel has published more than 200 papers, including refereed journal articles, refereed conference papers, a magazine article, newsletters, technical reports, and book chapters. Rachel's work has been featured in various media outlets including the Wall Street Journal, Condé Nast Traveler, Carnival Cruise Line, NBC, BBC, Bottom Line Personal, CNBC, ABC News, the Philadelphia Inquirer, Popular Science, AARC, KCBS, Recommend Magazine, U.S. News and World Report, the Conversation and UF News.

CONTACT INFO

FLG 242, P.O. Box 118209. Gainesville, FL 32611-8209

(352) 294-1694 | racheljuichifu@ufl.edu

website: http://hhp.ufl.edu/about/faculty-staff/rachel_fu/