Luis Velasco

Luis Velasco

SVP of Marketing at Jollibee Group

Luis Velasco is the Senior Vice President of Marketing of the Jollibee Group, responsible for brand development, menu innovation and restaurant sales and profit to support the North America businesses of Jollibee, Red Ribbon and Chowking - brands that originated from the Philippines but have grown aggressively in the US and Canada. He is an accomplished sales and marketing professional with an MBA degree and extensive global restaurant experience. He was recently awarded the Outstanding Achievement in Overseas Marketing by the Agorda Awards, considered the beacon of marketing excellence in the Philippines that spotlight admirable qualities of innovativeness, ingenuity, excellence and great work. Jollibee North America has also been recognized by both the Asian Business Association and the Asian Business League as Company of the Year. He drives sustainable brand and business results thru brand development, strategic trade marketing, cut-through digital marketing, and memorable mainline marketing communications. He has spent more than twenty years with the Jollibee Group, one of the fastest-growing restaurant companies in the world operating in 33 countries with over 5,900 restaurants globally. 

Sessions
Restaurants in the Hot Seat
Monday, May 23 1:00 PM - 2:00 PM